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SAAS WiseRetail & Ruishou Qirui

Super-connector for community retail private-domain management and alliance operations

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About Us

Deeply rooted in digital retail, we help physical merchants upgrade across every channel.

711 Network Technology Co., Ltd. (Parent Company)

A diversified technology company with deep roots in digital services and strong R&D and resource-integration capabilities, dedicated to digital transformation solutions for every industry. Well capitalized, fully compliant and backed by a solid reputation and extensive operating experience, it provides the technology, funding and resources that support the group's businesses.

Zhejiang WiseRetail Network Technology Co., Ltd. (Core Operating Entity)

The core operating company of the group, focused on digital enablement for the retail industry. With fully paid-in registered capital, it is headquartered in Quzhou, Zhejiang, and occupies more than 1,000 square meters of office space with complete R&D, operations and service teams. Backed by the parent company's technology, it focuses on the digital upgrade of retail stores and has built the SAAS WiseRetail merchant platform to provide end-to-end digital operations solutions for physical merchants.

Guided by the principle of "innovation-driven, merchant-empowered", we keep improving the platform and our services, aiming to become the leading digital operations partner for local retailers and to drive digital transformation across the industry.

Core Products & Services

SAAS WiseRetail Merchant Platform · Super-connector for community retail private-domain management and alliance operations

Platform Positioning

A one-stop SaaS cloud platform for retail merchants, developed in-house by 711 Network Technology and operated by Zhejiang WiseRetail. It breaks down retail boundaries, connects local resources and gives merchants an easy onboarding channel plus full-chain digital operations, so they can move online-to-offline integration forward quickly and build a digital chain operating system.

Hassle-Free Onboarding

A streamlined one-stop online onboarding channel with qualification guidance, store setup assistance and a dedicated account manager, so you can go live fast without complicated steps.

Full-Dimension Operations

Unified marketing, membership, pricing and inventory — four-dimensional integrated control that breaks down data silos and keeps every channel in real-time sync.

Multi-Scenario Commerce

Five fulfillment scenarios in one system — dine-in ordering, in-store pickup, express delivery, e-commerce shipping and pre-sale home delivery — widening your revenue channels.

Data-Driven Growth

Shareable product posters, business analytics reports, custom deployment and staff training — low-cost customer acquisition with data-driven decisions.

Proven Credentials

Full qualifications · In-house technology · Secure and stable · Market-proven

Corporate Credentials

  • Two legally registered entities with complete business licenses and compliant operations
  • Multiple trademarks, patents and software copyrights, with fully registered domains
  • Standing council member of the Zhejiang New Retail Association; vice-chairman unit of the Quzhou International Chamber of Commerce

Technical Strength

  • Fully self-developed platform with complete IP ownership and no third-party dependencies
  • High-concurrency distributed cloud architecture, synced across desktop and mobile
  • Comprehensive data protection with encrypted storage for orders and member data

Market Reputation

  • Merchants from home goods, fresh food, dining, daily necessities and many other categories
  • More than 67,000 members served platform-wide, with nearly 40,000 active online users
  • 13,000 members within four months of opening and a repurchase rate of 67%

Merchant Success Stories

Real digital-upgrade results from onboarded merchants across every format, with repeatable growth models

Hybrid new-retail format

Aimeirui Living Hall

Background

A combined home-experience and afternoon-tea storefront. Its online and offline channels were disconnected, members were scattered, the range of consumption scenarios was narrow and organic customer acquisition was difficult — the business urgently needed a SaaS system for a full digital upgrade.

What We Delivered

One-stop platform onboarding with an omnichannel operations system, a wider range of consumption scenarios, viral product sharing to bring in traffic, self-service mini-program ordering, plus one-on-one official operations guidance and staff training.

Results

Online-to-offline operations are now integrated, with 67,000 accumulated members and nearly 40,000 active online users; self-service ordering improved the customer experience and cut labor costs; viral sharing delivered low-cost customer acquisition, making the store a local benchmark for experience retail.

Community fresh-food chain

Aimeirui Fresh Food Chain

Background

A local fresh-food chain in Quzhou that never sells day-old produce. Multi-store management was chaotic, inventory waste was high, member repurchase was low and marketing was hard to execute, capping its ability to scale.

What We Delivered

Connected to the platform's unified multi-store management system with inventory alerts to reduce waste; refined member tagging and segmentation with weekly member-day campaigns; enabled in-store pickup and express delivery channels.

Results

Operating efficiency improved sharply and waste fell; within only four months of opening it had 13,000 active members and a repurchase rate above 67%; it now runs five chain stores under unified management.

Super-connector for community retail private-domain management and alliance operations

Open to independent stores, chains, fresh supermarkets, restaurants and home-goods retailers
One-stop SaaS digital solutions with dedicated support from start to launch

Merchant Onboarding Application

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